Sterling Rawson Coaching

STERLING RAWSON COACHING

Your Blueprint to Peak Performance.

Simple, science-based nutrition and coaching designed for men who want to look, move, and live like athletes — year-round.

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Sterling Rawson coaching

ABOUT STERLING

I’ve spent over 20 years in the trenches of the fitness industry — coaching, training, and helping men transform not just how they look, but how they live.

My approach is built on experience, not trends: practical nutrition, structured training, and recovery systems that work for busy professionals who want to feel strong, clear-headed, and confident again.

I coach from the Gold Coast, but I work with men all over the world who are ready to raise their standards — because when your health levels up, everything else follows.

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Coaching Programs Built for Real Life

Whether you’re rebuilding your body, refining performance, or dialing in your nutrition — these programs are designed to create real, lasting change.

Personal Coaching — Built Around You

The highest level of support. You get a personalised plan, weekly check-ins, direct feedback, and full accountability to make consistent progress. Perfect if you want results that don’t fade when motivation does.

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Eat Like an Athlete, All Year Round

A structured nutrition framework that makes it easy to fuel performance and stay lean year-round — without tracking every macro or cutting out your favourites. Includes proven meal templates, portion guides, and supplement support for strength, recovery, and hormones.

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Train Smarter, Build the Athlete’s Physique

Strength, conditioning, and performance-focused programs tailored for busy professionals. These templates are refined from real-world results — designed to build lean muscle, power, and mobility that carries over to life.

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Results That Speak for Themselves

These are everyday men who committed to change — balancing work, family, and life while following the Blueprint. The results? Stronger, leaner, and sharper in every sense.

“Dropped 8kg in 10 weeks while keeping strength climbing. The structure made eating at work simple and repeatable. No guesswork, just progress.”

Matt, 44, Executive

“Energy’s back, sleep’s better, mornings feel sharper. Sterling’s coaching fits real life. No extreme diets or 2-hour gym sessions, just consistency.”

Dan, 38, Business Owner

“At 51, I’m stronger now than I was in my 30s. Having a plan that adapts to my schedule made all the difference. It’s more than training — it’s a lifestyle reset.”

Chris, 51, Consultant
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Ready to get started?

This isn’t another cookie-cutter fitness plan — it’s coaching built for real life. If you’re ready to take back control of your energy, performance, and body, let’s talk.

Every client starts with a simple conversation — no hard pitch, just clarity on what’s possible for you.