STERLING RAWSON COACHING
Simple, science-based nutrition and coaching designed for men who want to look, move, and live like athletes — year-round.
Over 20 years of experience coaching men to reclaim their strength, energy, and confidence — in and out of the gym.
My system focuses on practical nutrition, performance training, and recovery strategies that suit real life — not just life on paper.
Based on the Gold Coast, I work with men worldwide ready to raise their standards and perform at their best.
Start Your Coaching JourneyWhether you're rebuilding your body, refining performance, or dialing in nutrition — these programs create real, lasting change.
Personalised plans, weekly feedback, and full accountability. Results that don’t fade when motivation does.
Apply for CoachingA structured nutrition framework for strength, recovery, and hormonal health — without cutting out your favourites.
Explore Nutrition PlansPerformance-driven programs for busy professionals — build lean muscle, power, and mobility that carry over to life.
View Training OptionsEveryday men who committed to change — balancing work, family, and life. The result? Stronger, leaner, sharper in every sense.
“Dropped 8kg in 10 weeks while keeping strength climbing. The structure made eating simple and repeatable. No guesswork, just progress.”
Matt, 44, Executive“Energy’s back, sleep’s better, mornings feel sharper. Sterling’s coaching fits real life. No extreme diets, just consistency.”
Dan, 38, Business Owner“At 51, I’m stronger now than in my 30s. Having a plan that adapts to my schedule made all the difference — it’s a lifestyle reset.”
Chris, 51, ConsultantThis isn’t another cookie-cutter plan — it’s coaching built for real life. Let’s make a plan that works for you.
Every client starts with a simple conversation —